LIVE Pro Showdown｜生成视觉系统


项目概述：
“LIVE Pro Showdown” 是面向美国市场高级主播（LIVE Pro）的排行榜活动。项目以 LIVE Pro 奖杯为核心视觉符号，通过构建一套可动态演绎的视觉系统，强化荣誉表达与竞技氛围，提升活动整体吸引力。

设计策略
  • 基于 Shader 的AI辅助动态视觉构建
    使用 Cursor 辅助 GLSL 编程实现可快速迭代的动态效果，锁定奖杯高光的视觉语言。
  • 参数化系统设计
    将颜色、光效、视角、几何结构等关键视觉变量参数化，使视觉能够根据不同阶段或场景快速调整与复用。
  • 系统化迭代与扩展能力
    通过 TouchDesigner 搭建可调节的视觉系统，支持活动在不同周期中的持续更新。

项目成果
  • 活动数据表现优异，营收增幅可观，有效提升核心用户参与度
  • 视觉方案在多个周期中持续复用与演进，形成稳定的设计资产
  • 后续被延展至多区域周边产品与线下活动，有效扩大活动影响力

Overview
“LIVE Pro Showdown” is a campaign designed for top-tier creators（LIVE Pro） in the US market, centered around competition and achievement.
The visual system builds on the LIVE Pro trophy, transforming it into a dynamic centerpiece that amplifies prestige and competitiveness.

Objective
To elevate the symbolic value of the LIVE Pro trophy through striking, high-impact visuals—driving motivation for top creators to participate, compete, and win.

Approach
  • Shader-driven AI(Cursor) assisted kinetic visuals built with GLSL to create dynamic, real-time motion
  • Parametric system design enabling flexible control over color, perspective, and geometric complexity
  • Systemized iteration workflow allowing rapid adaptation and continuous visual refresh

Impact
  • Strong campaign performance with high engagement
  • Visual system reused and iterated across multiple campaign cycles
  • Extended into merchandise and offline experiences, expanding the campaign beyond digital

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v. 1.2